top of page
NLNL Logo - V2.png

Who is Dr. Rita Shats?

Leading Cosmetic Gynecologist

Board-Certified Fellow of the American Congress of Obstetrics & Gynecology
Instructor of Obstetrics & Gynecology at New York Medical College

Dr. Rita Shats stands at the forefront of cosmetic gynecology, passionately advocating for women's health and empowerment. Committed to addressing both aesthetic and functional concerns, Dr. Shats believes in restoring confidence and enhancing the quality of life for women of all backgrounds.

A Champion for Women’s Health:

Dr. Shats asserts, “Every woman deserves to live confidently and without discomfort. With the advancements in treatments available today, from aesthetic to functional concerns, there are solutions to many issues women face. I aim to educate and empower women to explore their options and reclaim their lives.”

Dedicated to serving women from diverse backgrounds, Dr. Shats specializes in addressing a range of conditions, from vaginal rejuvenation, menopausal symptoms, and sexual dysfunction to more sensitive issues like trauma recovery and female circumcision. She prioritizes minimally invasive treatments, utilizing lasers, injections, and other non-surgical methods whenever possible.

Patient-Centered Care:

Understanding the deeply personal nature of her field, Dr. Shats fosters a safe and open environment for her patients. She encourages open communication, often inviting partners into consultations to address couples’ concerns. “Women’s health is a shared experience,” she notes, emphasizing the importance of holistic care.

A Leader in Cosmetic Gynecology:

Dr. Shats has made vaginal rejuvenation a cornerstone of her practice, recognizing the unmet need for such specialized care. Her expertise extends to a wide range of treatments, including:

  • Vaginoplasty

  • Labiaplasty

  • Clitoral Hood Reduction

  • Perineoplasty

  • Hymenoplasty

  • And more...

Personal Life:

Beyond her professional achievements, Dr. Shats is a devoted mother and wife, finding joy in her family and the positive impact she makes on her patients' lives. Her energy, compassion, and dedication have earned her a cherished place within the New Look New Life family.

Choose Dr. Rita Shats for compassionate, expert care in cosmetic gynecology, where each woman's unique needs and concerns are met with understanding, skill, and respect.

Education & Professional Achievements:

Dr. Shats' academic and professional journey is marked by excellence and leadership:

  • Bachelor of Arts in Biology, Bernard Baruch College

  • Doctor of Medicine, Ross University School of Medicine, 2003

  • Residency at Saint Vincent Catholic Medical Center of New York, Obstetrics and Gynecology department (Chief Resident, Research Coordinator)

  • Certified Robotic Surgeon

  • Instructor of Obstetrics & Gynecology, New York Medical College

  • Director of Medical Education, American University of Antigua & St. George School of Medicine

Dr. Shats is a founding physician of Pavlides, Benson & Shats Obstetrics and Gynecology Associates, P.C., and holds positions at Richmond University Medical Center.

Awards & Honors:

Recognized for her contributions to women's health and leadership in her field:

  • Power Woman in Business Award, 2017

  • America’s Top Ob/Gyn Award, 2013

  • Multiple Dean’s List Awards and the Dean’s Scholar Award

Dr. Shats Out of the Office

bottom of page